ECM/Schoot and Company Ten
Dear John, Phil and Mark
I’m looking forward to meeting with you all on Friday 18th March. I thought it would be a good idea to send you over some information beforehand, so that you can find out a little more about Company Ten, what we do, and how we might be able to work with ECM and Schoot.
From what I understand, after conversations with Phil, I think the objective of this meeting is to:
a) Introduce John and Mark to Company Ten, what we do, and what services we offer to schools - particularly with regards to our ‘Good News Stories’ package.
b) Look at areas for cooperation including;
Company Ten referral/commission opportunities for ECM and their associates
ECM’s need for marketing and advertising
Company Ten’s school marketing/advertising training and how it might work on/for Schoot
I have made this page for you (only you can see it) because I want to show you ‘how we do what we do’ and give you an idea of what working with us would be like. Plus it’s a really succinct way for me to show you examples of our work - all in one place and (hopefully) easy to navigate!
Looking forward to speaking with you all on Friday
Ed
An example of a ‘Good News Story’ advert
One of our most popular packages combines our video production, social media management, Facebook ads and TikTok ads services.
In a nutshell, we create a series of ‘good news story’ adverts, presented like this one, that celebrate your students’ achievements. We get these stories in front of the right people (potential pupils and their parents), in a digestible and influencing way, utilising Facebook ads (which covers Instagram too).
These adverts build trust in the community and showcase the pride that you and your school have in your students. We make it so that applying to your school, come application time, is a no brainer - they want to come to your school!
Neve’s 98% Grade 8 ‘Musical Theatre’ result - Tamworth Sixth Form celebrated their student’s achievement in this short film about Neve.
'I am delighted to inform you that the numbers for both QEMs and 6th Form are up considerably. Through the headteacher's dynamic use of multimedia and their ability to meet with as many parents as possible, the local community are showing their belief in her leadership and their children are making the decision to join us. We have had 219 (previously 152) applications for QEMS and 415 (previously 146) applications for 6th form. We have never had this many applications to either school before.'
- Sarah Findlay-Cobb (CEO of Landau Forte Charitable Trust)
Organic vs Paid Social Media
Organic social media is the social media that you share with your friends and followers. Paid social media is when we use social media as an advert - to get in front of a new audience. Potential clients/pupils/customers for example.
Facebook/Instagram
Facebook and Instagram are the perfect platform to interact with the parents of pupils of a school. With a slightly older demographic, users still use these platforms to make contact, find out news and interact with brands.
TikTok
TikTok is for the youngsters - the majority of your students will be on TikTok. The short-form, quickly accessible and easily digestible media is where your pupils attention is. For prospective pupils, utilising TikTok is the best way to get their attention.
Facebook Ads
Facebook Ads are the best way to get your message in front of a new audience. Gone are the days when notifying your audience of an open evening by relying on a banner on the front gates. It’s 2022 and their attention is on social media. Go and get ‘em.
TikTok Ads
TikTok ads allow us to get your message in front of a new and young audience (ie. your prospective pupils). We use TikTok ads to grab their attention and provide short reminders of the great things that a school can offer.
We help schools, every day
Here’s some recent work that we’ve done with schools. Their goals varied from increasing numbers, adjusting their reputation and building trust in their community.
The first step is recognising the problem. The next one is doing something about it. These schools did something about it.
Accrington Academy
As part of a series of promotional videos for United Learning, Company Ten produced this promotional video for Accrington Academy and its Sixth Form - showcasing the schools’ facilities, staff and students.
Tamworth Sixth Form
Company Ten developed and delivered a long-term digital marketing strategy with LFATSF comprising; graphic design, video production, digital advertising and social media management.
Manchester Health Academy
During the Covid-19 pandemic, Company Ten were engaged to produce a one-off information video for Manchester Health Academy, highlighting the safety measures delveloped by the school and the Trust.
Ellesmere Primary
Hired by NWAT as part of the their ongoing promotional efforts, Company Ten delivered this highlight/showcase video for Ellesmere Primary School.
How do we help them?
We use our expertise in social media and digital marketing. From graphic design to Facebook ads - we know how to present our clients in the best way possible and we know how to get that message in front of the right people.
Design
From logos to school websites, channel specific artwork to bespoke branding, our design experts know how to make you and your school stand out.
Social media
Social media is your shop window, it needs to be great. Our social media specialists know the ‘where, when and what’ of social media for schools.
Content creation
A school’s content should be as unique as the occupants of its classrooms. Our content creators know exactly how to show you off and shine a light on your best bits.
Digital marketing
It’s all well and good having great media, but who can see it? Without digital marketing, you are shouting into an empty room. We can help you fill that room.
What would an ECM & Company Ten relationship look like?
We’re open to discussing any type of relationship, but here are some examples of potential styles that might work.
Referral Relationship (Where the work comes directly to Company Ten).
We would like to become the ‘creative agency of choice’ for ECM, Schoot and ultimately all of your clients and the schools that you work with.
Where your associate recognises, in a school, the need for our services - we would like to be the company that they recommend.
We would be more than willing to discuss a referral fee or commission structure for both ECM and the associate.
Outsource Relationship (Where the work comes through ECM).
Rather than the referral style above, ECM and the school have the service agreement. The creative work is then outsourced to Company Ten.
Again, we would need to discuss what that would look like in terms of costing. ECM might benefit here from the economy of scale.
We’re completely open to hearing any ideas that you might have about how we could potentially work together!
My belief is that working with ECM/Schoot would help Company Ten reach more schools in need of good marketing and creative services. In return ECM would receive compensation for referrals and/or creative services for themselves - again, happy to discuss ideas around this.
