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United Learning
United Learning is a Multi Academy Trust comprising over seventy schools across the United Kingdom.
As part of a series of promotional videos for United Learning, Company Ten were engaged to produce promotional videos for Accrington Academy and Accrington Academy Sixth Form, showcasing the schools’ facilities, staff and students. The creative formed the basis of a digital marketing campaign and social media strategy - utilising digital advertising including Facebook Ads and other social media channels.
- James Kerfoot - Headteacher, Accrington Academy (United Learning)
“Company Ten worked to create a film for our website to market Accrington Academy. From the start, Ed and the team were highly professional and built the film to reflect the core values that we wished to portray with their expertise in marketing and social media. From the initial storyboard to the final release of the film Company Ten worked alongside us and reacted to all feedback at each step. On the day of filming, they worked brilliantly with staff and students alike and rapidly built rapport with all. We were delighted with the final product which has been central to all our marketing and was cited as one of the reasons for a recent prime ministerial visit to the academy. If you wish to market your school with a high quality, polished product then I cannot recommend Company Ten highly enough”
As part of the ongoing digital marketing campaign promoting Accrington Academy, this video acts as a substitute ‘walk-around’ presenting the school to prospective pupils and parents that would otherwise not have been able to visit the school during the 2020-2021 Covid-19 pandemic.
We specialise in video production and Facebook ads for schools.
Have you noticed that your Facebook and Instagram posts don’t get as much engagement as they once did? That’s because Facebook (who own Instagram) have made it almost impossible to reach your own audience organically. Facebook will show your post to around 2% of your audience. To get in front of the remaining 98%, as well as people not following you (yet), then you need to utilise Facebook Ads. That’s where we come in.
Combining video production and Facebook Ads means that not only is your school shown in the best light possible (we make beautiful videos that shine a light on your best bits), it’s also shown to the right people (in the case of Accrington Academy, prospective students and their parents).
The staff and pupils at Accrington Academy are a great pleasure to work with. The teaching staff are passionate about the education of their pupils, who are polite and eager to learn - something that we make sure is clear in every piece of material that we create for the Trust.
Our team of creative directors, producers, videographers, camera-operators and video editors are all trained to work specifically within a school environment.
Our advertising specialists are experts in researching and understanding both how, and in what way, your target audience will best engage with your message.
Our ‘on-site’ teams hold Enhanced DBS clearances and are well-practised in getting the right shots from even the most timid subjects.
How do Company Ten use video production and Facebook ads to help my school?
We believe that every school has things that they should be proud of. Not every school understands how best to show off those aspects of their school. For a student to want to come to your school, they need to be convinced. We do this by highlighting and presenting your best bits.
It’s no longer possible to rely solely on word of mouth, a sign on the front gate, or an open evening. We are all now used to on-demand tv, next day delivery and super fast broadband. We expect high quality and functionality. We’re used to information being accessible when and where we want it. Even better, we like for information to be put in front of us for exactly when we need it.
That’s why we use interruptive advertising (we’ll show your best bits to people as they’re scrolling through Facebook or flicking through Instagram). Using video adverts to grab their attention works; it will get more people talking and ultimately applying to your school.
Related Company Ten services: Design - Graphic Design, Web Design. Social Media - Management, Strategy, Training. Content Creation - Video Production, Photography, Aerial, Photography, 360° Virtual tours, Live Broadcasting. Digital Marketing - Facebook Ads, Google Ads, LinkedIn Ads, SEO, Auditing, Training
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Happy to help.
Would you like to know more about how video production could help your school achieve its goals?
Drop us an email or fill in the form and we’ll arrange to have a chat. Let’s discuss how we can help you get the best results from your school’s digital marketing.
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