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Search Engine Optimisation.
noun /ˈsɜːtʃ/ noun /en.dʒɪn/ noun /ɒp.tɪ.maɪˈzeɪ.ʃən/
search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
We specialise in SEO for schools.
You’re probably more familiar with SEO than you think. You’re likely already doing it, you might just not call it SEO.
When you write a school blog called ‘Pastoral team: A day in the life of our pupil care leads’, you’re doing SEO. When you remove ‘IMAGE_323’ and properly title the photos on your website, you’re doing SEO. And when Company Ten link to your website through a case study, you guessed it, you’re already doing SEO.
But, here’s how our SEO experts can help your school do even better:
· Increase brand awareness on search engines
· Tackle local searches
· Optimise website for engagement
· Generate new leads from organic search
· Improve rankings for specific keywords
· Technical website fixes
· Optimise user experience
· Generate higher website traffic numbers
Why do schools need SEO?
““The best place to hide a dead body is the second page of Google search.”
It’s no secret that your school website is one of your most important marketing tools.
It’s one of the primary ways to attract new students and enrolments as well as providing information to current students, families and the community as a whole. This is why it’s so important to ensure that your website is visible online when people are searching.
If searchers can’t find your school website online, it can negatively affect business.
Parents and families in the ‘decision’ stage will be expecting to find all the information they need on your school quickly and easily. If you aren’t visible on search engines or they are having to dig deep to find relevant information, you will have missed key opportunities to engage them and make a good first impression.
It is also important for schools to be strongly positioned for ‘local’ searches. Prospective parents will perform broad searches to find schools in their area. Appearing for searches such as “best private schools near me” or “schools in my area” are key in attracting new students.
Our SEO for schools services are often used alongside:
If you’d like to know more about how live broadcasting and streaming can help your school, book a discovery call that fits around your schedule or get in touch now - we’d love to show you.
How can Company Ten use SEO to help my school?
What happens when you Google the name of your school? Negative headlines and bad reviews from disgruntled ex-pupils have a habit of making their way to the top of the search results. Through utilising quality Search Engine Optimisation, you can push those to the back pages, and replace them with the information that you want people to know about your school. In fact, how high up page 1 is your school when you search for ‘where to send my child for high school?’ Our SEO experts can get you and your school to the top of that search, and they can help you stay there. Let us show you how we do it…
Our events about: Search engine optimisation
Join one of our upcoming free training events covering SEO.
We’re here to help.
Like any other business or organisation, schools need to be found on Google and other search engines. The key to topping the organic search results is high quality SEO - and that’s what we do. Do you want to be the top result when a potential student searches ‘Best school near me’? Then let’s talk about SEO, and how we can help your school grow.
Drop us an email or fill in the form and we’ll arrange to have a chat, and discuss how we can help you get the best results from your school’s digital marketing.
hello@companyten.co.uk