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Social media strategy
adjective /ˈsəʊ.ʃəl/ noun /ˈmiː.di.ə/ noun /ˈstræt.ə.dʒi/
a plan of action designed to achieve a long-term or overall aim, specifically utilising social media.
We specialise in social media strategy for schools.
Social media strategy is the ‘why’ behind what you do on your social media. Why post that piece of content? Why at that time? Why focus it towards that audience? Why present it in that way?
The first question should be, ‘what is the purpose of your social media and how does this piece of content line up with that goal?’
When we know what purpose their social media serves, we can better utilise our knowledge and experience creating engaging content, to build them a bespoke strategy. These strategies can be six months, twelve months, two years or even five years. It all depends on the purpose and the goal.
If your social media does not have a strategy that is in line with your school’s overall objectives, then it is a waste of time and you are shouting into an empty room.
Why do schools need a Social Media Strategy?
“Planning without action is futile. Action without planning is fatal.”
What is your school’s current social media strategy?
‘Get more followers’ - Good, but that's a goal.
‘Show off our school’ - Warmer, but that’s a process.
‘To improve our reputation in the community and to build trust with our pupils (both present and future) and their parents, by creating engaging content that shows off our school’s best bits. 1) The aspirations and achievements of our pupils. 2) Our second to none teaching staff and facilities. 3) The development of and the pride that we have in the above and in our school as a whole.’ - Great, now that is a social media strategy.
If you want people to want to come to your school, you need to have built that trust over a sustained period. Consistancy is key, and providing them with reason after reason to want to come to your school is the best way to build that desire. So, when it comes time to put pen to paper and applying to a school - they have a number of reasons to want to put you at the top of their list.
Our social media strategy services are often used alongside some of our other services:
If you’d like to know more about how your school would benefit from a solid social media strategy, book a discovery call that fits around your schedule or get in touch now - we’d love to show you.
How can Company Ten use Social Media Strategy to help my school?
The truth is, that without a strategy, you may as well not have social media - it’ll be doing more damage than good. And without social media you may as well not exist. Without a Social Media Strategy, your content will have no purpose and therefore no-one will pay it any attention. Our social media experts live and breath social media. Either as a one-off or as part of wider, ongoing campaign - we create a bespoke social media strategy to help you get the most from your social media. Let’s show you how we do it…
Our blogs: Social media strategy
Check out our recent blogs about social media strategy.
Our blogs: Social media strategy
Join one of our upcoming free training events covering social media strategy.
We want to help.
We’d love to talk to you about perfecting your school’s social media strategy. Whether it’s helping you work out what you want to achieve from your social media, or how to get the most engagement from your content, we are here to help.
Call now, drop us an email, fill in the form or schedule a call-back - we’d love to talk to you about how we can help you get the best results from your school’s social media and digital marketing.
tel: 0333 090 8064